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Three farmers walking a hemp field at sunset

You deserve to know what’s in your drink.

From our farm to your fridge.

Scroll — this is how it’s made
Chapter 01

Farm

A new, viable crop for the Midwest.

Farmer reviewing field soil data on a computer Soil
Farmer reviewing field soil data on a computer
01 / 16

Pre-Planting Soil Testing

Every field is regularly tested for harmful chemicals and heavy metals before the crop is planted.

Dig Deeper
Hemp is a bioaccumulator. That means it pulls anything in the soil up into the plant itself. It is so critical to have ‘clean’ dirt because any impurities can make it into the hemp extracts you consume.

Fun fact: hemp is commonly planted in brownfields to purify the soil. Those toxins are accumulated in the plant. Thus, the importance of clean soil when growing for human consumption.
Tray of young hemp seedlings in the greenhouse
02 / 16

Greenhouse to Field

Our hemp seeds begin in a greenhouse where they grow for five weeks before being hand planted in our fields.

Rows of young hemp plants growing in a field
03 / 16

Vegetative Growth

As days get longer, hemp plants are in a vegetative growth cycle where the plant uses its energy to get as big as possible.

Dig Deeper
Unlike corn and soybeans, which each have male and female reproductive parts, hemp plants are either male or female. Female plants grow the flowers and produce the valuable hemp extracts (called cannabinoids). After the summer solstice, we must walk each row and remove any male plants that could pollinate our crop.

Fun fact: About one in every 5,500 of our plants is a male.
Farmer inspecting a mature hemp plant in the field
04 / 16

Inspected, Then Harvested

State regulators inspect and test our crop for THC content before harvest. Once approved, we cut and remove each plant by hand.

Harvested hemp hanging to dry in the barn
05 / 16

Slowly Cured

We hang dry our harvested plants, apply gentle heat and remove humidity to naturally cure the hemp.

Dried, milled hemp biomass
06 / 16

Hemp Flower Milling

Hemp flowers are removed from the plant and milled to a smaller size. The milled flower is called ‘hemp biomass’.

Stainless steel hemp extraction equipment
Chapter 02

Purify

We purify the natural extracts in the plant.

Stainless steel hemp extraction equipment Extract
Stainless steel hemp extraction equipment
07 / 16

Extraction

We load the hemp biomass from our farms into our extraction booths to separate the naturally occurring hemp oils from the plant material. The result is an approximately 60% pure ‘crude hemp extract’.

Dig Deeper
Extraction happens in our own booths at our facility. No third-party processors, no mystery hemp — the biomass never leaves our chain of custody.
Golden hemp extract being poured into a container
08 / 16

Filtration & Decarboxylation

The crude hemp oil is filtered to remove naturally occurring fats, lipids, and plant waxes from the oil. Then, the filtered crude is ‘decarboxylated’ — the process of heating the filtered hemp extract to remove an ‘-OH’ molecule.

Dig Deeper
Decarboxylation is heating hemp extract to knock a small chemical tag (a carboxyl group) off the raw cannabinoids, which escapes as carbon dioxide and converts the inactive acid forms (THCA, CBDA) into the active ones (THC, CBD). It’s the same thing an oven does to cannabis in a brownie — the reason you can’t get high from raw plant but can from a baked one.
Technician operating distillation equipment
09 / 16

Distillation

The filtered, decarbed crude is run through distillation equipment that (similar to bourbon) removes the ‘head’ and ‘tail’ fractions to create a product called ‘full spectrum distillate’. This product is between 90-95% pure cannabinoids and looks like honey.

Lab technician running a chromatography instrument
10 / 16

Chromatography

We run our purified hemp extracts through a process called chromatography. This machine acts as a sorting machine, separating each cannabinoid (e.g., CBD and THC) by their molecular weight. We prefer chromatography because it separates natural hemp extracts, rather than converting them from a different molecule.

Dig Deeper
Many THC extracts on the market are converted from 100% pure CBD into ~90% pure Delta-9 THC by using harsh acids. This is a quicker and cheaper process, but the synthetic THC lacks toxicology data for that unconverted or semi-converted 10%. For us, that is a non-starter.

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Filled Floral cans on the canning line
Chapter 03

Manufacture

We turn our purified extracts into finished drinks.

Technician preparing samples at a lab bench Sonicate
Technician preparing samples at a lab bench
11 / 16

Sonication

Cannabinoid oil doesn’t naturally mix with water. Ultrasonic processing reduces particle size and pairs the hemp particles with proprietary, beverage-grade emulsifier to stabilize the oil in water.

Dig Deeper
This process separates the typical feeling from ‘gummies’ or other edibles from beverages. It’s commonly cited in academic research that by reducing particle size, this accelerates absorption in your body — giving consumers an onset effect similar to alcohol and easier to manage overconsumption.
Scientist measuring ingredients with a pipette in the lab
12 / 16

Recipe Development

All of our recipes were developed in-house.

Nationally Awarded
We’re proud to be the first company of our kind to compete in a national competition exclusively against breweries and distilleries — and bring home hardware.U.S. Open Hard Seltzer Championship medals on Floral cans
13 / 16

Canning

Carbonated, canned, and sealed on our own line — steps from where it grew.

Chemist recording quality-control results at a lab bench
14 / 16

Third-Party Validation

Internal QA plus independent third-party lab reports are conducted on our extracts and consumer products.

Tall racks of palletized cases in the warehouse
Chapter 04

Fulfill

We store, pack, and ship every order ourselves.

Pallets of Floral cases stored in the warehouse Warehouse
Pallets of Floral cases stored in the warehouse
15 / 16

Warehousing

Finished goods are stored in our warehouse to await fulfillment. By avoiding external logistics and 3PL costs, we are able to deliver cans to our customers at the highest value.

Cart stacked with boxed Floral orders ready to ship
16 / 16

Fulfillment

Each order gets filled by one of our teammates. We ship out every weekday for quick delivery to your door.

Two Floral farmers beside a tractor Two Floral farmers beside a tractor

The family staking their name on it

Four generations of family farming in every can. If you want to see it for yourself, watch how we work — or come find us at the farm.

Watch the Farm Film

From our farm to your fridge.