Most THC beverage brands are marketing companies. They source THC from a supplier, work with a contract manufacturer, slap their label on a can, and call it craft. There's nothing wrong with that model — but it's not how Floral does it.
Floral is vertically integrated from the ground up. We grow our own hemp on our family farm in Hartford City, Indiana. We extract and purify the THC at our facility in Gas City, Indiana. We formulate every recipe, nano-emulsify every batch, and can every drink under our own roof. Every step — from soil to seltzer — happens under one operation with one standard: the highest we can set.
This article takes you behind the can. You'll see how THC beverages actually get made, why vertical integration matters for quality and consistency, and what separates a farm-to-can operation from a label-on-a-can brand.
From Farm to Can: The Floral Difference
In most industries, vertical integration is a luxury. In THC beverages, it's almost unheard of. The typical THC drink brand works like this: they buy bulk THC extract from a wholesaler, send it to a contract manufacturer who mixes and cans it, and then market the finished product as their own.
That model works. Plenty of good products come out of it. But it introduces variables at every handoff — and in a product where consistency and purity are everything, variables are the enemy.
Floral's approach eliminates those handoffs entirely. Our parent company, Heartland Harvest Processing, controls the entire chain: growing, harvesting, extracting, purifying, formulating, canning, warehousing, and fulfilling. One team. One facility. One set of standards from seed to shipment.
The Floral Supply Chain
1
Grow
Hemp cultivated on our Hartford City farm
2
Extract
THC extracted from plant material
3
Purify
Chromatographic separation and purification
4
Formulate
Nano-emulsify and develop flavors
5
Can & Ship
Canned, tested, and shipped from Gas City
Why does this matter to you as a customer? Because every time a product changes hands — from grower to extractor, extractor to manufacturer, manufacturer to brand — there's an opportunity for quality to slip, for contaminants to enter, or for consistency to degrade. When one team controls the entire process, those gaps don't exist.
Growing the Hemp: Where It All Starts
Every can of Floral starts in the soil on our family farm in Hartford City, Indiana. This is where the hemp is cultivated — from selecting the right cultivars for our climate and desired cannabinoid profile, to managing soil health, to timing the harvest for peak potency.
Hemp is an agricultural crop, and like any crop, the quality of the end product is directly tied to how it's grown. Soil conditions, water quality, sunlight, growing season length, and harvesting technique all influence the cannabinoid content and purity of the plant material. When you control the farm, you control these variables. When you buy from a wholesaler, you're trusting someone else's standards.
After harvest, the hemp goes through a careful drying and curing process. Rushing this step degrades the plant's cannabinoid profile. Taking the time to do it properly preserves the full spectrum of compounds we need for extraction. Because we're not buying on a commodity market with delivery deadlines, we can let the plant cure at its own pace.
Starting at the plant level gives us something most THC beverage brands simply can't claim: complete traceability. We know exactly which field produced the hemp in every batch. We know what went into the soil. We know when it was harvested and how it was cured. That chain of custody follows the product from Hartford City to your fridge.
Extraction and Purification
Once the hemp is dried and cured, it moves to our processing facility in Gas City, Indiana, where the THC is extracted from the plant material.
Extraction is the process of separating the desired cannabinoids — primarily Delta-9 THC — from the raw plant. There are several methods used across the industry. The goal is always the same: pull out the compounds you want while leaving behind the ones you don't (plant waxes, chlorophyll, heavy metals, residual solvents).
What happens after extraction is where Floral's process diverges from most of the industry. Our purification step uses chromatographic separation — a precision technique that isolates specific cannabinoids based on their molecular properties. Think of it as a molecular-level sorting process that allows us to isolate pure Delta-9 THC while removing unwanted compounds with surgical accuracy.
This level of purification matters for two reasons. First, it produces an exceptionally clean THC isolate — the kind of purity that translates directly into a cleaner-tasting beverage with no earthy or hempy aftertaste. Second, it ensures batch-to-batch consistency. When your starting material is precisely purified, the downstream formulation behaves predictably every time.
Every extraction run is tested in-house before moving to the next stage. If a batch doesn't meet our standards, it doesn't move forward. Period.
Nano-Emulsification: Making THC Water-Compatible
Pure THC is an oil. Water is, well, water. They don't mix — which is a problem when you're trying to make a beverage.
Nano-emulsification solves this by breaking the THC oil into particles so small — measured in nanometers — that they distribute evenly throughout water-based liquid and stay suspended indefinitely. No separation, no settling, no inconsistent dosing from sip to sip.
We've covered the science of nano-emulsification in depth in our article on why nano-emulsified THC hits faster. The short version: smaller particles mean faster absorption, more predictable onset (10-15 minutes versus 45-90 for traditional edibles), and higher bioavailability — meaning your body uses more of the THC you consume.
Critically, we handle nano-emulsification in-house. Many brands outsource this step to a third-party formulator, which means they're relying on someone else's process, equipment, and quality control. By keeping it under our roof, we can fine-tune the particle size, emulsifier ratios, and stability parameters to match our exact specifications — and adjust batch by batch if needed.
Formulation and Flavor Development
Getting THC into a can is the technical challenge. Making it taste good is the creative one — and in some ways, the harder one.
THC has a flavor. Even nano-emulsified THC carries a faint earthiness that, in a clean sparkling water base, can be detectable. The challenge is developing natural flavor profiles that complement and mask any residual cannabis taste without resorting to heavy sweeteners, artificial flavors, or overwhelming fruit concentrations.
Our current seltzer lineup — Key Lime, Harvest Apple, Strawberry Mango, and Tropical — was developed through extensive recipe iteration and tasting. Each flavor went through dozens of rounds before we were satisfied. The goal was never "good enough for a THC drink." The goal was "good enough that you'd choose this over a LaCroix even if there was no THC in it."
Our cocktail line follows the same process with an additional layer of complexity: balancing THC with varying dose levels (2.5mg, 5mg, and 10mg) and, in the cane sugar cocktails at 2.5mg, incorporating 5mg of CBD for a balanced experience. Higher THC concentrations are harder to mask flavor-wise, which is why each dose tier has its own tuned flavor profile.
Flavor development is ongoing. Customer feedback directly influences what we develop next. When enough people ask for a specific flavor or format, it goes into the pipeline.
Canning, Testing, and Quality Control
Once formulation is complete, the beverage moves to our canning line — still in our Gas City facility. The canning process itself follows standard beverage industry practices: the liquid is carbonated, filled into aluminum cans, sealed, and coded with batch and date information for traceability.
What's not standard is the testing rigor. Every production batch undergoes potency testing to verify the labeled THC content is accurate. We test for purity to ensure no contaminants — heavy metals, pesticides, residual solvents, microbial contamination — are present. And we test for consistency, verifying that THC is evenly distributed throughout the batch.
Quality Control at Every Stage
Potency Testing
Every batch verified for accurate THC content. What the label says is what's in the can.
Purity Screening
Tested for heavy metals, pesticides, residual solvents, and microbial contamination. Zero tolerance.
Consistency Checks
THC distribution verified across the batch. Every can delivers the same dose.
Certificates of Analysis (COAs) are generated for every production run. These aren't marketing props — they're verifiable documents that confirm exactly what's in the product. If a batch doesn't pass every test, it doesn't ship. No exceptions, no workarounds, no "close enough."
After canning and testing, the finished product is stored in our on-site warehouse and shipped directly to customers from Gas City. There's no third-party distribution center sitting between our production line and your doorstep. When you order from tryfloral.com, you're getting product that was made, tested, stored, and shipped from one location by one team.
Taste the Craft
Every can of Floral represents a process that most brands can't replicate: hemp grown on our own farm, extracted and purified in our own facility, formulated by our own team, and canned under our own quality standards. It's more work, more investment, and more control — and you can taste the difference.
When you know what goes into your drink, you drink with confidence. That's the Floral promise. And if you want to learn more about the people and philosophy behind the brand, read the story behind Floral.
Now you know what goes into every can. Ready to taste the difference? Our Mixed Pack is the best way to experience Floral for the first time — all four seltzer flavors, precisely dosed, from our family farm in Indiana to your door.
Shop the Mixed Pack →
DISCLAIMER
This article is for educational and informational purposes only and should not be considered medical or legal advice. Manufacturing processes and quality standards described reflect Floral's current operations. These products have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease. Floral Beverages products contain hemp-derived Delta-9 THC and are intended for responsible use by adults aged 21 and older only. Do not drive or operate machinery after consuming THC. Floral Beverages LLC assumes no liability for decisions made based on this content.
About the Author
Adam Kline is the founder of Floral Beverages and president of Heartland Harvest Processing, a vertically integrated hemp beverage manufacturer in Gas City, Indiana. Adam oversees every step from cultivation on the family farm in Hartford City to extraction, formulation, and canning. Floral has served thousands of customers with an 80% repeat purchase rate.